THE SPACES WE CREATE ARE WHO WE ARE
Twice a year, we launch a new collection along with a brand-new visual universe, brought to life on set and in beautiful locations across Europe. Collaborating with others always makes sense when exploring creative ideas and inspiring visuals – meet the brilliant minds behind the production and join us behind the scenes.
We believe that magic is created when we work with others. That’s why our visual universe is shaped in the atmospheric and seemingly endless setting of “The Lab” studio in Copenhagen – brought to life in close collaboration with our friends at the Copenhagen-based creative agency Uncle Grey, alongside an inspiring group of talented stylists, photographers, and many other creative souls.
Pia Ulin
Studio photographer
Oliver Knauer
Location photo- and videographer
Kråkvik & D’Orazio
Stylists
Uncle Grey
Creative agency
The Lab
Photo studio
The production unfolds over the course of five joyous weeks, filled with fun, creative energy, late nights – and countless cups of coffee.
Ramón Esteve, the designer behind our beautiful Hayden sofa, is also the architect behind this stunning countryside cottage – the perfect setting to bring our Spring Collection to life. Surrounded by vineyards and olive trees, the cottage is designed to interact with the natural landscape – inviting nature inside for a calm, natural aesthetic that offers soothing peace of mind.
With a set-up inspired by the beautiful, changing seasons, we invite talented artists to host a musical session, complete with beautiful creative backdrops to support the expression of their signature sound.
THE JOURNAL
Find more inspiration in our new JOURNAL, where you can explore beautiful imagery, vibrant editorials, creative collabs, and of course, lots of timeless Scandinavian design. Browse the online version or pick up your free copy in store, and dive into 276 pages of inspiration. The paper used is FSC™-certified and sourced from other controlled materials.
To us, great design is not only what meets the eye, but just as importantly, how it’s made – and the way it makes us feel. The homes we build, the offices we design, the rooms where we create, collaborate, and connect. We believe that beautiful spaces enhance the way we live, work, and interact and that the spaces we create are who we are.
